Market Analytics Manager

Accounting Career Consultants

Market Analytics Manager St. Louis, MO

Job Reference: JOB-25964

This position will report into Sr. Director, Strategic Insights & Marketing Excellence and collaborate closely with cross-functional business partners including marketing, operations, business intelligence, and business development. The position will be based in St. Louis, MO.

Key Responsibilities

Market data & intelligence:

Identify and manage multiple data sources to design and implement market data infrastructure & repository including eye care market category trends, competitor intelligence and key stakeholder dynamics etc. Track market dynamics and intelligence by leveraging multiple data sources

Market trend Analytics:

Understand market dynamics to provide expertise on data interpretation for the organization. Analyze eye care market segments and key competitors utilizing multiple information sources (primary and secondary data) to provide actionable business insights.

Develop market models for market forecast and opportunities evaluation to support strategic planning and influence business decisions

Marketing performance evaluation & business opportunity analysis:

Partner with 3rd party medial or research organizations to lead marketing performance analysis to develop actionable insights to drive marketing excellence and accelerate growth

Synthesize complex data from multiple sources across internal and external data to identify key business issues, find opportunities and challenges, and develop recommendations

Collaborate with cross-functional teams, bringing a strong understanding of available data, analyses, and performance to drive marketing strategy decisions

Marketing Measurement tracking & reporting

Collaborate with stakeholders (e.g., Marketing, Data strategy and Finance) to design and execute impactful measurement frameworks and dashboards to track the effectiveness of marketing strategies and initiatives

Help ensure data alignment, consistent reporting, and support data validation activities as the need arises. Translate complex data and insights into clear and concise data visualizations and narrative

Qualifications

Bachelor’s degree in business, marketing, statistics, mathematics, or related field.

5+ years of progressive experience in insights, analytics, or a related field.

Deep analytical expertise and experience working with syndicated data, panel data and other research required

Strong analytical skills, such as data modeling, decision analysis and forecasting is required. Understand complex or ambiguous business problems and be resourceful in identifying solutions.

Strong written and verbal communication skills with ability to present complicated findings in a simple manner.

Collaboration skills and ability to form and maintain crossfunctional partnership.

Attention to detail and ability to manage multiple priorities simultaneously.

Must have strong Excel and PowerPoint skills.

Requires up to 10% travel Preferred

8+ years of experience in the market and/or business analytics and forecasting in industries such as Optometry, Ophthalmology, Medical Devices, Healthcare, or Pharmaceuticals or similar industries

Ability to distill multiple pieces of qualitative and quantitative information into meaningful storylines, conclusions, and recommendations. Experience in translating vague or poorly defined information needs into actionable, researchable issues.

Strong experience leading vendors and partners for market research/syndicated data crafting solid partnerships that will improve our insights discovery.

Experience in one or more of these data analysis tools – visualization/data discovery (Tableau, Power BI).

Ability to work closely with cross-functional teams to impact decision-making; willingness to “have an opinion” backed by insight and confidence to influence key stakeholders.

Attention to detail while managing competing priorities, tight time pressures, and project budgets

Strong communication skills – ability to think analytically and communicate solutions/conclusions clearly and concisely.

Chris Woehle
Senior Account Manager

I look forward to assisting you with your search and assessing whether this role could be a good fit for you. Please apply for confidential consideration!

Tel: 314-292-7907 | Email: cwoehle@careeradvancers.com

Tagged as: Market Analytics Manager